By: Ashley Hutcherson
During one of the hottest days this summer, it was only fitting to see one of the hottest up-and-coming artists blaze through Detroit. Recording artist Diggy Simmons sat down with TOD to discuss his “image” and his new album. Simmons, who is signed to Atlantic Records has already released two mix tapes; The First Flight and Airborne.
With so many hip-hop artists blending elements of pop and techno into their albums these days, how do you define your style of music?
“It’s just me, I don’t talk about anything that I don’t do… down to the beats, I pick and the production, it’s just me and that’s what I bring.”
What are the Top 5 artists you admire/are listening to right now?
Kanye West, creatively– he takes risks. I’m also listening to Jay-Z, Lupe Fiasco, and Kendrick Lamar, a dope artist from California. And I can’t forget Nicki Minaj.
As a second generation artist (like Willow Smith), do you feel pressure to live up to the success of your uncle and father?
“A lot of people ask that, do I feel the pressure or do I feel the hate? Not at all. I’m just having fun. I’m really independent. I’ve just taken a lighter approach, I don’t worry about that.”
What’s the biggest lesson you’ve learned in the hip hop industry?
“I have to keep in mind, not everyone is gonna like you. You just need to have tough skin and persevere. And on the flip side there are people that will like you. You really just gotta do you.”
We saw the AT&T commercial that featured you and your music, how did you get involved with the project?
“AT&T teamed up with my management and made it happen. The song, Great Expectations, was on my mix tape and AT&T heard it when everyone else did. It was great timing for what they wanted…”
What’s next for you?
“Copy, Paste is available on iTunes… and my album is Coming Soon!”